Introduction

Guangzhou, known as China's cross-border e-commerce capital, hosts one of the most dynamic trade fairs for the online retail ecosystem. The Guangzhou International Cross-Border E-Commerce Fair takes place June 16-18, 2027 at the Canton Fair Complex in Pazhou. The event brings together OEM/ODM manufacturers, logistics providers, overseas warehouse operators, payment gateways, and platform service experts under one roof. It is designed for the fast-growing community of Amazon, Shopee, TikTok Shop, Temu, and independent DTC brand sellers who need efficient sourcing and reliable supply chain partnerships.

What sets this fair apart is its focus on the complete cross-border value chain. Exhibitors cover everything from product compliance and branding to last-mile delivery and returns management. Manufacturers present ready-to-sell products with low MOQ options that appeal to small and medium sellers. Industry forums feature experienced sellers sharing strategies on marketplace algorithms, PPC advertising, and inventory planning. Guangzhou's deep port, proximity to Pearl River Delta manufacturing hubs, and mature logistics infrastructure make it the natural home for this important industry gathering.

Key Exhibition Areas

OEM/ODM Manufacturers -- Factory-direct consumer goods, electronics, home products, fashion, and seasonal items for online selling.

Cross-Border Logistics and 3PL -- International shipping, air/sea freight, last-mile delivery, customs brokerage, and returns management.

Overseas Warehousing -- North American, European, and Southeast Asian warehouse networks and multi-channel fulfillment services.

Platform Services -- Amazon, Shopee, TikTok Shop, and Temu account management, listing optimization, and advertising solutions.

Payment and Fintech -- Cross-border payment gateways, multi-currency settlement, trade financing, and currency risk management.

Digital Marketing -- PPC advertising, social media marketing, influencer partnerships, and branding design for global consumers.

Compliance and Certification -- CE, FCC, FDA, RoHS certification, product testing, and regulatory advisory for international markets.

ERP and Software -- Inventory management, order processing, multi-channel integration, and AI-powered demand forecasting.

Independent DTC Solutions -- Shopify/WooCommerce development, direct-to-consumer logistics, subscription tools, and retention platforms.

Talent and Training -- E-commerce recruitment, cross-border operations training, language services, and agency partnerships.

Venue Information

China Import and Export Fair Complex (Canton Fair), Pazhou

Address: No. 380 Yuejiang Zhong Road, Haizhu District, Guangzhou, China

Transportation: Metro Line 8 (Xingang East / Pazhou); short drive from Guangzhou South Station and Baiyun Airport

 

As a business travel service provider, we offer comprehensive support for international buyers attending the fair, including visa invitation letters, hotel booking near Pazhou, airport transfers, and guided sourcing tours to wholesale markets and manufacturing clusters in the Pearl River Delta. Contact us to plan your itinerary.

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