Introduction

SIAL Shanghai, organized by Comexposium-SIAL, is one of Asia's largest and most influential food and beverage trade fairs. Since its launch in 2000, the event has served as a premier launchpad for food companies looking to enter the Chinese market and expand across Asia. The next edition runs May 18-20, 2027 at the Shanghai New International Expo Centre (SNIEC), bringing together over 5,000 exhibitors from 75 countries and regions, presenting more than 350,000 products -- including over 10,000 global debuts. The fair attracts over 180,000 professional visitors from 125 countries, including importers, distributors, retailers, and HoReCa buyers.

Walking the SIAL Shanghai floor is a global tour of food innovation. Pavilions from Europe, Southeast Asia, South America, and Africa sit alongside dedicated zones for organic products, dairy, meat and seafood, alcoholic and non-alcoholic beverages, and baby food. The TuttoPizza Village, co-organized with Naples' renowned pizza trade show, adds a dynamic culinary demonstration element. The SIAL Global Food Industry Summit runs concurrently, featuring expert discussions on supply chain trends, health and wellness consumer shifts, and market access strategies. For overseas food exporters, SIAL Shanghai is the single most effective platform to meet qualified Chinese buyers and build distribution networks.

Key Product Sectors

Dairy Products -- Cheese, yogurt, milk powders, plant-based alternatives, and functional dairy ingredients.

Meat, Poultry and Cured Meats -- Fresh and frozen meats, processed meats, sausages, charcuterie, and premium cuts for retail and HoReCa.

Seafood -- Fresh, frozen, and processed seafood, shellfish, and value-added marine products.

Alcoholic Beverages -- Wine, spirits, beer, sake, and craft beverages targeting China's rapidly premiumizing market.

Non-Alcoholic Beverages -- Functional drinks, juices, tea, coffee, and plant-based beverages for health-conscious consumers.

Organic and Wellness Foods -- Certified organic products, superfoods, dietary supplements, and free-from foods.

Baby Food and Nutrition -- Infant formula, baby snacks, organic baby meals, and children's nutritional products.

Savory Snacks and Confectionery -- Chips, nuts, dried fruit, chocolate, candy, and baked snacks for retail and impulse channels.

Pulses, Grains and Ingredients -- Beans, lentils, quinoa, grains, flours, and specialty ingredients for food manufacturing.

Food Service and Hospitality -- Ready-to-serve products, catering ingredients, frozen food solutions, and kitchen equipment for HoReCa.

Venue Information

Shanghai New International Expo Centre (SNIEC), Pudong

Address: 2345 Longyang Road, Pudong, Shanghai, China

Total Area: Spacious halls hosting 5,000+ exhibitors across multiple sectors and international pavilions

Transportation: Connected to Pudong International Airport and Shanghai metro network

 

As a business travel service provider, we offer comprehensive support for international SIAL Shanghai visitors, including visa invitation letters, hotel booking near SNIEC, airport transfers, and guided tours of Shanghai's major food import distribution hubs. Contact us to plan your SIAL Shanghai 2027 itinerary.

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