ITB China is the premier B2B travel trade fair for the Chinese travel market, organized by Messe Berlin, the founder of ITB Berlin -- the world's leading travel trade show. Since its launch in 2017, ITB China has established itself as the most important annual gathering for international tourism professionals looking to access China's massive outbound and inbound travel market. The 2027 edition will take place on May 25-27 at the Shanghai World Expo Exhibition and Convention Center.

Each edition attracts over 500 exhibitors from more than 60 countries, including national tourism boards, hotels and resorts, airlines, destination management companies (DMCs), online travel agencies (OTAs), and travel technology providers. ITB China's hosted buyer program brings together over 350 carefully selected senior buyers from China's top travel agencies, corporate travel departments, and MICE planning companies. Beyond the exhibition floor, the concurrent ITB China Conference delivers insights from industry leaders on topics including sustainable tourism, digital transformation, the Chinese outbound travel recovery, and MICE trends.

National and Regional Tourism Boards -- Destination promotion, tourism investment opportunities, and cross-border tourism partnerships.

Hotels and Resorts -- International and domestic hotel brands, boutique properties, serviced apartments, and resort groups targeting Chinese travelers.

Airlines and Airports -- Route development, aviation partnerships, and travel product innovation for the China market.

Destination Management Companies -- Inbound tour operators, ground handling, guided tours, and custom travel services.

Online Travel Agencies (OTAs) -- Digital booking platforms, travel metasearch, B2B distribution, and travel technology solutions.

MICE and Corporate Travel -- Meeting venues, convention bureaus, corporate travel management, incentive travel, and event tech.

Travel Technology -- Hotel tech, revenue management, CRM, payment solutions, AI-driven travel tools, and digital marketing platforms.

Cruise and Transportation -- Cruise lines, railway travel products, car rental, and integrated transport solutions.

Hospitality Design and Supply -- Hotel design concepts, F&B supply, amenity products, and operational services for the hospitality sector.

Shanghai World Expo Exhibition and Convention Center, Pudong

Address: 1099 Guozhan Road, Pudong New Area, Shanghai, China

Area: Indoor exhibition space across multiple halls, co-located with conference facilities

Transport: Metro Line 8 (Chinese Art Museum Station) & Line 13 (Shibo Avenue); 40 min from Pudong Airport; 45 min from Hongqiao

As a professional business travel service provider, IntoTravelChina (Yingtu) offers comprehensive support for international ITB China visitors and exhibitors, including visa invitation letters, hotel booking in the Pudong area, airport transfers, and customized MICE site inspection tours. Contact us to plan your ITB China 2027 itinerary and maximize your business networking opportunities.